Paul McAleer

Paul McAleer
In the test, half of all potential customers were directed to a two-page checkout and half to a single-page checkout. Almost immediately, the single-page checkout proved to have a better conversion rate. In fact, the successful completion rate for the entire checkout process rose some 257.26% thanks to the single-page form.
The Pros and Cons of One-Page Checkout « Get Elastic Ecommerce Blog (via suttonhoo)